Jobs-to-be-done

Jobs-to-be-done https://www.digitales-b.de/wp-content/uploads/2022/05/jtbd-1024x576.jpg 1024 576 Digitale Geschäftsentwicklung | digitalesB GmbH Digitale Geschäftsentwicklung | digitalesB GmbH https://www.digitales-b.de/wp-content/uploads/2022/05/jtbd-1024x576.jpg 11. Mai 2022 17. Juli 2023

Die Jobs-to-be-done Methode liefert ein kundenzentriertes Werkzeug, um zu verstehen, warum Kunden eine Kaufentscheidung für ein bestimmtes Produkt treffen. Dabei dreht sich alles um die Bedürfnisse ebendieser Kunden und welche Anforderungen ein Produkt (oder eine Dienstleistung) im Zielmarkt erfüllen muss, damit dieser Bedarf gedeckt wird. Eigentlich die Kernfrage jedes Unternehmens, leider wird sie sich häufig eben doch nicht intensiv genug gestellt. Und hier kommt die Jobs-to-be-done Methode ins Spiel, um in einer strukturierten Vorgehensweise seine Kundensegmente besser zu verstehen und somit langfristig den Absatz zu erhöhen. weiterlesen

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Jobs-to-be-done

Jobs-to-be-done

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